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Deal in 30 seconds, gone in 30 seconds

September 10, 2008

Okay you got 30 seconds. Tell me what your company does and why should anyone be interested in it. Go!

Now how about a pitch on what you’re about and tell me why anyone should be interested in you in 30 seconds?

Welcome to the elevator speech. Wiki says,

“An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride.”

Why is this important? First impressions. A good quick opening line gets attention, arouses curiosity and opens the door to second base. It not just good for picking up a date, it good for picking up the attention of a venture capitalist, a job opportunity and other people who are either too distracted or too busy to talk to you. These people might be out at the parking lot, in an elevator, or having a quick sandwich at the cafe.

Its not as simple as you might think. If your company deals in 10 products in 5 categories in 20 countries, try cramming that into 30 seconds.

What Wiki doesn’t know about is my invention called the reverse elevator speech. Dropping a bombshell that guarantees you’ll be dumped in 30 seconds. Very useful when you must get out of tough situations, like a persistent salesman or a bad date. Something like, “I’m jobless” or “I think I’m pregnant” will be your gone-in-30-seconds answer.

What would be really nice though would be to have some elevator music to go with the elevator speech.

4 Comments leave one →
  1. September 10, 2008 9:50 am

    Hahha interesting “reverse elevator speech”. I think should b very useful for credit card people. I would normally answer “your card lousy, you just remind me to cancel it” or “i never use my cards at all, waste of time” or the famous “my salary only 1k or i’m jobless”.

  2. Damien permalink*
    September 10, 2008 10:13 am

    The “I’m jobless” pitch is a great turn-off for credit card salemen. Its more convincing if you wear a singlet, shorts and slippers to go with it. šŸ™‚

  3. LC Teh permalink
    September 10, 2008 10:27 am

    The best conmen swear by this method…

  4. Damien permalink*
    September 15, 2008 8:01 am

    Yeah, conmen and conwomen, haha.

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