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Are blogs herding?

February 20, 2009

Continuing from my last observation on blog aggregators.

Take a sample of pinged topics on a blog aggregator like or on a random day. Notice something?

See how more and more people are writing about things that everyone else is writing about?

rss_icoIs the rise of RSS readers to blame? Maybe. Its not hard to figure out that its far easier to comment on what other people talk about than to think up a whole new topic ourselves.

And if you’re in it for click-through ad revenue, there’s nothing like readymade buzz to get on the fast track.

Whatever the reason, more and more blogs are mushrooming off other people’s content than breaking off in new directions. Not that there’s anything strange with it. We do it all the time outside cyberspace anyway.

Still, doesn’t running after what everyone else is running after remind you of something?

2 Comments leave one →
  1. LC Teh permalink
    February 20, 2009 10:38 am

    Yeah. Like the Lemmings.

    Or safety in numbers. You’ve got one of the more original local spots on the web I must say.

  2. February 20, 2009 10:56 am

    It’s certainly easier to copy the ideas from others, and add in the “comments” to create a new blog post, than to come out with your own QUALITY blog posts (not ranting type).

    And let’s face it, people are just more interested in those few popular topics than your regular business/leadership/motivational/management topics. 🙂

    Maybe because the business and management types are too busy fretting over their stock portfolios than hanging around the blogs? Hahaha.

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