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Tomorrow’s Earth Day. Why so quiet?

April 21, 2009

Yo, where’s everybody?

I don’t tune in to local radio or TV so I don’t know what’s goin’ on there but I don’t see too many postings on Earth Day in blogosphere. It is mathematically 24 times longer in duration than Earth Hour isn’t it? Shouldn’t we expect 24 times more oomph?

Well, no one I spoke to knew that tomorrow (April 22) is Earth Day. The only hint I got that someone knew is the programming on cable tv, with Discovery Channel and National Geographic goin heavy on environmental programming. On the streets, in shopping malls and in blogosphere, there’s virtual silence.

After that icky Earth Hour lovefest, what happened?

I dunno, maybe at some micro level the intent of Earth Day is not the same as Earth Hour? Maybe ED didn’t have the type of sponsorship that EH enjoyed? Or did people simply like theme parties and Earth Hour provided a convenient excuse for one? (The bars must’ve made a killing over beer-and-candlelight deals that night.)

I wonder how the folks at WWF – the promoters of Earth Hour – feel about it.

Is it a public relations problem? An advertising problem? Or are people just not ready to turn it into a lifestyle yet whatever the problem? And if so, why?

What do you think?

Btw, here’s what Wiki has to say about Earth Day.

Earth Day, celebrated April 22, is a day designed to inspire awareness and appreciation for the Earth’s environment.

Read more about Earth Day from the Earth Day Network.

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3 Comments leave one →
  1. April 21, 2009 11:46 am

    LOL. Earth Day is just a gimmick used by businesses to earn more money – parties, alcohols, mini concerts, etc.

    The main objective of the Earth Day (or at least the one which is supposedly the real objective)? Did we achieve it or did we at least manage to create the awareness among people? I doubt.

    Here’s an idea – maybe all major shopping complexes should start charging people for plastic bags (1 plastic bag = 10 sen). If they don’t want to pay, then get the env-friendly paper bags or the ..er…forgot what’s the name of the other one =_= the one UK people use, also exist in ISETAN.

    It affirms how much of a consumer society we are doesn’t it, motivated only by sound bites and famous faces. Sad.

  2. tinytapir permalink
    April 21, 2009 10:03 pm

    last year the Star Metro hosted an Earth Day event where there were stalls from organic shops, NGOs – also where we did our first fair. There were a lot of management changes there this year so as far as I know they’re not doing anything right now.

    We’ll be doing a giveaway tomorrow, but it’s really mainly coincidence that it’s on Earth Day. We campaign throughout the year for earth issues, so truth be told I don’t see any reason why tomorrow will be any different from any other day.

    We do the whole charging for plastic bags thing, and discount if you bring your own bag, but it’s not very popular with a lot of our shoppers. LOL

    You might actually see an increase uptake in your goods on Earth day. One can only hope. 🙂 Plastic bags… I dunno. I think people collect them to use as garbage can liners.

  3. April 22, 2009 9:39 am

    Unfortunately, we’re not alone on this planet. People from other countries feel the same too. To them, they have the rights to do whatever they want.

    Yes, especially China and India. The reason: The west had polluted the planet for the last 100 years and got rich. Now its our turn.

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