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Her First Big C…

October 26, 2009

That’s “c” as in check you dunderheads. Or cheque as you guys spell it here. Yeah my friend Jasmine just received her first big payoff for a freelance job as a copywriter. A bunch of us went out last night in typical Asian style to help her spend some of her fortune. Thanks J. πŸ˜€

I wanna talk about viral magic today. If you’ve dug around the net a bit, you might have bumped into something with a title like “Her first big …..” Its not everywhere but its starting to get viral (noticeable), the use of similar sounding titles I mean, not the content, especially if you stray into that area where clothes are optional.

Ok, porn. There, I said it.

And no, its not my habit to hang out there. Got better things to do with my time. Its just interesting where you end up when you innocently follow one link to the next.

Now me being me, I do have one habit. I tend to question the truth or validity of the words I see. Yeah, irritating. So if a product flyer says, “We’re No. 1 worldwide!” I say, “Really? Let me check on that.” Sometimes I find they are no. 1 in some freaky category, like first in the world with blue durians that smell like strawberries, something like that. Sometimes the claim turns out to be anything but true.

So media titles like “Her first big…” got me thinking. How did the producers of the flick know it was her first big …? I mean with her skills, she obviously had plenty but its like saying its her first delicious cupcake. What if she went to that other shop tomorrow and ate an even more delicious cupcake. Would she still say that previous cupcake was her first delicious cupcake? Furthermore, for that claim to be true there would have to be an independent 3rd party there to confirm that it was indeed her first big whatever. That 3rd party would have to check her background and activity history to confirm or refute the claim of it being the “first”.

Only then we have a believable title.

You see where I’m getting at? Truth in advertising FTW!!! Hehe. πŸ˜€

There’s another increasing trend I spot on the net that I have no idea where or how it started. In blogs, pictures or videos, have you ever come across titles like this one – “Cute Mei Ling loves to camwhore in her pink cardigan while holding a cup of tea with her left pinkie.”

Aww come on, gimme a break. How on earth does a blogger know that Mei Ling “loved” to do whatever she was doing? What if she did it because she had no choice? Or that she was paid to do it, and that if you paid her a little more she would have “loved” to pose in the green cardigan and she won’t “love” the pink one? And uhh… is that your definition of “cute”?

Okay, I’m laughing my ass off. My IQ just dropped 10 points in the last 60 seconds. Seriously dude, if you believe any of these titles, you obviously need your head checked. But you know what’s interesting? Its how you don’t have to be smart to attract eyeballs. Sometimes you just have to appear lame and make it sound so irritatingly ridiculous that people must go check it out, if nothing else just to see how someone can be so lame.

Conclusion? Its not always the high IQ stuff that gets the attention.

Think about it the next time you advertise.

2 Comments leave one →
  1. October 26, 2009 1:12 pm

    Yeap, you don’t need valid titles or proven claims in order to attract people’s attention. With sooooooo many contents flowing into our brain everyday, a line which sounds ‘attractive’ could …well, attract our attention. thats why people can go on n say “the first company to invent space travel” or “the best in the rubber juice industry” for all they wan. people will still LOOK at them. and that’s their objective really.

    what they should also think of is ….once people LOOK at them, what do they want to do next? convince people to buy from them? no way we would do that if we know they’re fake.

    Interestingly that’s where companies fail… by not living up to their claims. Makes me wonder if it is a business issue or a human issue. You might know a few guys who hooked up with girls because they look nice and sounds nice, only to find they’re anything but nice. πŸ™‚

  2. October 26, 2009 2:20 pm

    less is more …yeap

    Just like in Music ..the technical , complicated classical and jazz pieces are boring..

    the simple cheap ass repetitive clubbing hit is making the billions .

    Haha, reminds me of that R&B song by Rihana & Jay Z with ducks quacking in the background all the way thru the song. And its up in the charts, lol.

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